Better business

Interview - Brett Lucchesi - Cenit Structural Engineers by Total Synergy

Interview - Brett Lucchesi - Cenit Structural Engineers

Post by Synergy 30 October, 2017

Cenit is a consulting structural engineering firm in Perth, Western Australia, founded in July 2016 by Brett Lucchesi. Time is a premium for small consulting design businesses. The right technology mix can help dramatically improve time savings. Within two months of using Synergy, Brett reduced his invoicing time by 75 percent.

Constructing a technology strategy by Damiaan van Zanen

Constructing a technology strategy

Post by Damiaan van Zanen 4 September, 2017

Technology is an enabler that provides businesses with a clear competitive advantage. A technology strategy ensures that a business adopts the correct technology, the technology addresses a need and employees are willing to use the technology to advance the business.

Socialise the enterprise - what we learned implementing an enterprise social network by Total Synergy

Socialise the enterprise — what we learned implementing an enterprise social network

Post by Synergy 27 January, 2017

Social communication has become a way of life for many people. Enterprise businesses are increasingly realising social media-style communications is an effective way of communicating inside an organisation. SMEs, though, don’t necessarily see the value in this type of system, or don’t have the resources to research and plan an implementation adequately. We did it at Total Synergy. Here's how it went.

7 keys to effective email marketing by Jamie Millar

7 keys to effective email marketing

Post by Jamie Millar 4 December, 2015

For professional services like architecture, engineering and construction design (AEC), email is arguably the most important marketing communications tool. Here are seven key things to consider when planning and executing email as a marketing tactic.

The importance of communication in the AEC industry by Total Synergy

The importance of communication in the AEC industry

Post by Synergy 2 June, 2014

Built environment projects bring change, challenge, conflict and opportunity to people’s surroundings, the perspective simply depends on who you talk to. Regardless of scale, projects are always surrounded by conflict and it’s not just the domain of large enterprises with deeper pockets to engage with it. We interview JBA urban development communications director Liam McKay about the importance of communication.

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